17+ projects
17+ projects
11 months
11 months
Building design system for scale
17+ projects
11 months
17+ projects
11 months
Case study outlining my 11 months contract as a Senior Product Designer, at a fintech company in Hong Kong. It details how I juggled multiple roles, multiple projects, and applied behavioural and motion design skills to tackle real-world challenges.
Case study outlining my 11 months contract as a Senior Product Designer, at a fintech company in Hong Kong. It details how I juggled multiple roles, multiple projects, and applied behavioural and motion design skills to tackle real-world challenges.
Company x Client
Omne by FWD (now FWD Omne) X frog X Capgemini Financial Services
Live
Role + Responsibilities
Juggling between multiple roles, from Researcher to Motion Designer to Strategy Designer buying in for new features to Customer Experience Designer to Design System Expert to Workshop Host.
User + Market
Market presence (Insurance) in Thailand, Japan, Philippines, Cambodia and Indonesia. With fan and lifestyle users in other APAC regions as well.
Story Highlight
Working on a fast paced insurance product, with little domain knowledge - it was a challenge. But with understanding user from constant data monitoring, we crafted experiences that added value.
Impact
The product has seen significant increase in NPS and emotion score. It also was one of the top 5 lifestyle product in Thailand. Since the revamp, we have seen increase in activities and continuous usage.
Learning
As an in-house consultant/ designer - I got to work closely with data and see how the users interact with the designs. From constant changes, to the product winning awards, this experience taught me alot.
Role + Responsibilities
Juggling between multiple roles, from Design Researcher to Motion Designer to Design Lead to Strategy Designer buying in for new features to Customer Experience Designer to Product Designer to Design System Expert to Workshop Host.
Company x Client
Omne by FWD (now FWD Omne) X frog X Capgemini Financial Services
Live
User + Market
Market presence (Insurance) in Thailand, Japan, Philippines, Cambodia and Indonesia. With fan and lifestyle users in other APAC regions as well.
Story Highlight
Working on a fast paced insurance product, with little to no domain knowledge - it was a challenge when designing for new features. But with understanding user behaviours from constant monitoring of data, we were able to craft experiences that added value.
Learning
Working as an in-house consultant/ designer - gave me the ability to work closely with data and see how the users interact with the designs. From constant user feedback and changes to the product winning awards, this experience taught me how to work with data.
Impact
The product has seen significant increase in NPS and emotion score. It also was one of the top 5 lifestyle product in Thailand. Since the revamp, we have seen increase in activities and continuous usage.
Role + Responsibilities
Juggling between multiple roles, from Researcher to Motion Designer to Strategy Designer buying in for new features to Customer Experience Designer to Design System Expert to Workshop Host.
Company x Client
Omne by FWD (now FWD Omne) X frog X Capgemini Financial Services
Live
User + Market
Market presence (Insurance) in Thailand, Japan, Philippines, Cambodia and Indonesia. With fan and lifestyle users in other APAC regions as well.
Story Highlight
Working on a fast paced insurance product, with little domain knowledge - it was a challenge. But with understanding user from constant data monitoring, we crafted experiences that added value.
Learning
As an in-house consultant/ designer - I got to work closely with data and see how the users interact with the designs. From constant changes, to the product winning awards, this experience taught me alot.
Impact
The product has seen significant increase in NPS and emotion score. It also was one of the top 5 lifestyle product in Thailand. Since the revamp, we have seen increase in activities and continuous usage.
Company x Client
Omne by FWD (now FWD Omne) X frog X Capgemini Financial Services
Live
Role + Responsibilities
Juggling between multiple roles, from Researcher to Motion Designer to Strategy Designer buying in for new features to Customer Experience Designer to Design System Expert to Workshop Host.
User + Market
Market presence (Insurance) in Thailand, Japan, Philippines, Cambodia and Indonesia. With fan and lifestyle users in other APAC regions as well.
Story Highlight
Working on a fast paced insurance product, with little domain knowledge - it was a challenge. But with understanding user from constant data monitoring, we crafted experiences that added value.
Impact
The product has seen significant increase in NPS and emotion score. It also was one of the top 5 lifestyle product in Thailand. Since the revamp, we have seen increase in activities and continuous usage.
Learning
As an in-house consultant/ designer - I got to work closely with data and see how the users interact with the designs. From constant changes, to the product winning awards, this experience taught me alot.
Sprint 0
Sprint 0
It all started with hosting a design workshop for Omne by FWD with over 22 participants and 6 volunteers from different markets, with the objective to ideate strategies for lead generation.
It all started with hosting a design workshop for Omne by FWD with over 22 participants and 6 volunteers from different markets, with the objective to ideate strategies for lead generation.
Sprint 10
Sprint 10
I worked as the Lead Visual and Motion Designer, enhancing and designing new features for the lifestyle stream that generated more than a million additional activities in less than 6 months.
I worked as the Lead Visual and Motion Designer, enhancing and designing new features for the lifestyle stream that generated more than a million additional activities in less than 6 months.
Ad hoc role
Ad hoc role
sprints…
sprints…
Sprint 20
Sprint 20
I worked on understanding design localisation for Japan. I also strategised positioning and built POCs from scratch for healthcare and financial calculator products.
I worked on understanding design localisation for Japan. I also strategised positioning and built POCs from scratch for healthcare and financial calculator products.
Sprint 0
It all started with hosting a design workshop for Omne by FWD with over 22 participants and 6 volunteers from different markets, with the objective to ideate strategies for lead generation.
Sprint 20
I worked on understanding design localisation for Japan. I also strategised positioning and built POCs from scratch for healthcare and financial calculator products.
Ad hoc role sprints…
Sprint Ongoing
Sprint Ongoing
As the product starting scaling up in new markets, I am setting up the base of a new design system that is scalable and localised for different markets and brand collaborations.
As the product starting scaling up in new markets, I am setting up the base of a new design system that is scalable and localised for different markets and brand collaborations.
Ad hoc role sprints...
Sprint 0
It all started with hosting a design workshop for Omne by FWD with over 22 participants and 6 volunteers from different markets, with the objective to ideate strategies for lead generation.
Ad hoc role sprints...
Sprint 0
It all started with hosting a design workshop for Omne by FWD with over 22 participants and 6 volunteers from different markets, with the objective to ideate strategies for lead generation.
Sprint 10
I worked as the Lead Visual and Motion Designer, enhancing and designing new features for the lifestyle stream that generated more than a million additional activities in less than 6 months.
Sprint Ongoing
As the product starting scaling up in new markets, I am setting up the base of a new design system that is scalable and localised for different markets and brand collaborations.
Long term growth
Long term growth
Feature driven
Feature driven
Short term wins
Short term wins
Goal driven
Goal driven
Analytical
Analytical
Mental & Physical
Mental & Physical
Financial
Financial
Before
After repositioning products
Focusing on goals and long term growth
Focusing on goals and long term growth
A multi-tiered design system approach accounts for all the platforms and links back to a single source of truth leveraging design tokens.
A multi-tiered design system approach accounts for all the platforms and links back to a single source of truth leveraging design tokens.
Before
After repositioning products
Focusing on goals & long term growth
Long term growth
Feature driven
Short term wins
With the product scaling up and making impacts on the lives of millions of users, we decided to shift our approach by introducing and redefining features with an intent - that helped users meet their mental, financial and physical goals.
Goal driven
Analytical
Mental & Physical
Financial
Focusing on goals and long term growth
With the product scaling up and making impacts on the lives of millions of users, we decided to shift our approach by introducing and redefining features with an intent - that helped users meet their mental, financial and physical goals.
Before
Analytical
Mental & Physical
Financial
Short term wins
Feature driven
1+
million
Games and features enhanced to promote better lifestyle garnered over a million* Gen AI usage
Games and features enhanced to promote better lifestyle garnered over a million* Gen AI usage
Over 2.6
billion
Over 2.6
billion
Step tracker game motivated steps equivalent to over 46 circles around the Earth
Step tracker game motivated steps equivalent to over 46 circles around the Earth
Tiny details
Tiny details
big impacts
big impacts
+8
NPS
+8
NPS
+8
NPS
Revamp of transaction confirmation screens and flows increased NPS by 8 and emotion score by 12%
Revamp of transaction confirmation screens and flows increased NPS by 8 and emotion score by 12%
Revamp of transaction confirmation screens and flows increased NPS by 8 and emotion score by 12%
1+
million
Games and features enhanced to promote better lifestyle garnered over a million* Gen AI usage
Tiny details,
big impacts…
1.6+
million
1.6+
million
1.6+
million
Additional days of interactions were garnered through non-platform features like music, games and videos
Additional days of interactions were garnered through non-platform features like music, games and videos
Additional days of interactions were garnered through non-platform features like music, games and videos
Over 2.6
billion
Step tracker game motivated steps equivalent to over 46 circles around the Earth
Tiny details,
big impacts…
1+
million
Games and features enhanced to promote better lifestyle garnered over a million* Gen AI usage
let's
build together
let's
build together
let's
build
together
let's
build
together